About Us

Our Values

In a world overwhelmed by excessive accessories—cluttering minds and diverting attention to the unnecessary—we believe in simplicity. Freeing your time and energy for what truly matters: your friends, your family, and your wellbeing.

We believe in having less, but better.
We offer fewer, but refined choices.

We don’t chase trends.
We stand for quality.
We stand for sustainability.
We stand for owning fewer bags—thoughtfully designed to accompany you through every occasion.

 

Who We Are

YOWO is a love letter to the extraordinary women who move the world—whether in bustling marketplaces, quiet homes, or everywhere in between. Your journey is our inspiration.

YOWO is co-founded by two young couples who share the same passion for beauty, quality, and sustainability. It began when co-founder Aquila transformed a forgotten recycling center into a leather atelier. What started as a humble workshop is now a boutique brand dedicated to timeless design, ethical craftsmanship, and quiet luxury.

Every YOWO bag is designed to empower your daily life. Crafted from premium European leather and hand-stitched by master artisans, our pieces blend clean aesthetics with effortless versatility—adjust a strap, and your companion transitions seamlessly from workdays to weekends.

Premium Leather

Our journey starts with a meticulous selection of only the finest leathers, sourced from the most reputable tanneries around the globe. Each piece of leather is handpicked by our skilled artisans, ensuring that only the top-grade hides are chosen for our collections. This rigorous selection process guarantees that every product bearing the YOWO insignia is made of the highest quality materials, exuding both luxury and durability.

Sophisticated Hardware

Our commitment to superior craftsmanship extends beyond the leather to the hardware, crafted from premium-grade stainless steel and enhanced with a sophisticated 24-karat pure gold electroplating process. This technique not only enriches the hardware with a radiant golden hue but also adds a protective layer, ensuring lasting beauty and resilience. The hardware undergoes a precise frosted process, giving it a refined, matte texture that exudes elegance and simplicity. Each component, from clasps and buckles to zippers and studs, is thoughtfully integrated to enhance both the aesthetic and functionality of our leather goods, embodying the perfect balance of form and function.

Hand stitched

The art of sewing is entrusted to our master craftsmen with over a decade of experience, equipped with high-quality Serafil threads from Germany, each hem is meticulously hand-sewn, with the craftsman skillfully winding the thread and returning the needle, creating solid, durable stitches that stand the test of time. This meticulous process, which cannot be replicated by machines, ensures unparalleled strength and longevity. We tirelessly pursue excellence in every detail, infusing each stitch with dedication and expertise to bring you a truly exceptional product.

YOWO

thoughtfully selected pieces for a refined wardrobe